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Lumber Liquidators is known for being the top source for laminate wood flooring, and this reputation has been boosting revenues at the US retailer. Shares of the company rose after it was upgraded by an analyst on grounds that the company is gaining market share. In spite of a housing market in the US that continues to be difficult, Lumber Liquidators has grown its business throughout the recession.

It specializes in both real wood and laminate flooring and this focus has allowed it to become more influential and take business from the more generalized home repair shops like Home Depot. It actually competes on a more direct basis with the smaller shops and independent flooring companies . Because these small shops can't carry as much inventory, Lumber Liquidators is able to offer consumers more choice and lower prices.